What is the difference between sales and partner support? Well, not much. 

LS Retail is not selling directly to end-users, we are depending on the results of our partners.

To make them successful, we need to be quick in giving them the right support such as information about the right products and references and motivate them about selling the best retail solution on the planet. 

As partners are very different, it is an exciting task supporting them, like playing a game of chess with different players all the time.